Have you noticed it? There’s a strange melancholy floating about. Maybe it’s because major brands are being traded like Pokémon cards. Because some friends who are being laid off. Or even because the cybersecurity industry, in a single stroke, might have caused more damage than it ever prevented. When I go to the conferences I’ve attended for almost a decade, I get a feeling that we’re just going through the motions now, pushing out varying shades of the same research – myself included.